Well the launch has happened in Asda and it is selling better than our expectations. I presume that this is because the Michelin name is known for quality and safety. I just hope that we can keep up with the massive demand for this range of products, (we will one way or another). Stand by for even more products from the Michelin vehicle range as we are now working on even more new chemical formulations that will enhance your driving experience.
Michelin was awarded the accolade of 4th most respected brand in the UK in a recent survey, please see the attached newspaper article for full details.